Light, Medium, or Strong? A Beginner’s Guide to Picking the Right Coffee

Ever stood in front of a shelf full of coffee and wondered, “What’s the difference between light, medium, and strong roasts?” You’re not alone. Whether you’re new to coffee or switching from instant to premium Italian blends, choosing the right roast can feel confusing.

But here’s the secret: the right roast depends on your taste, brewing method, and even the mood you’re in.

In this beginner-friendly guide, we’ll break down coffee roast levels - light, medium, and strong - so you can confidently choose the perfect cup every time.

What Do Light, Medium, and Strong Actually Mean?

Coffee strength doesn’t just refer to caffeine - it’s mostly about flavor intensity and roast level. Here's what you need to know:

Light Roast: For Bright and Fruity Flavor Lovers

Light roasts are roasted for a shorter time, preserving the natural flavors of the coffee bean.

Taste: Citrusy, floral, fruity, slightly acidic
Feel: Light, crisp, refreshing
Caffeine: Highest (because beans retain more caffeine when roasted lightly)
Great For: People who love a gentle yet vibrant cup

Best brewing methods: Pour-over, Chemex, Aeropress, V60
Try if you enjoy: Tea-like coffee or tasting the origin of the bean

Medium Roast: The Perfect Balance (Most Popular Choice)

Medium roasts are the most widely enjoyed, especially in Italian-style blends like Lavazza Classico or Kimbo Premium. They balance acidity, sweetness, and richness.

Taste: Smooth, slightly sweet, nutty or caramel-like
Feel: Just-right - not too light, not too bold
Caffeine: Moderate
Great For: Everyday coffee drinkers

Best brewing methods: Espresso machines, moka pots, drip coffee
Try if you enjoy: Balanced flavor without overpowering bitterness

This is the most recommended roast for beginners.

Strong (Dark Roast): Bold, Intense, and Full-Bodied

Dark roasts (often labeled Espresso Roast or Italian Roast) are roasted longer, giving them a bolder, smokier flavor with a darker color and strong aroma.

Taste: Deep, rich, roasted, sometimes chocolatey or smoky
Feel: Heavier and more intense
Caffeine: Slightly lower than light roast
Great For: Espresso lovers and cappuccino or latte fans

Best brewing methods: Espresso machine, moka pot, French press
Try if you enjoy: Strong coffee with milk or bold flavor shots

Light vs. Medium vs. Strong: Which One Fits Your Style?

Choose Light Roast If:
You like floral or fruity notes
You want more caffeine
You enjoy a clean, tea-like taste

Choose Medium Roast If:
You want balance and smoothness
You’re new to coffee and unsure where to start
You like classic Italian-style coffee

Choose Strong Roast If:
You love deep, intense flavors
You prefer espresso or lattes
You enjoy a strong wake-up kick

Recommended Coffee Picks at Pick & Get

Bonus: How to Try Coffees Without Committing to One Roast

If you’re unsure, start with a medium roast - it’s the most versatile. Then try experimenting:

Morning: Light roast (bright and energizing)
Afternoon: Medium roast (smooth and balanced)
After dinner: Strong roast (deep and satisfying, ideal as espresso)

Final Sip: Your Perfect Roast Is Waiting

Choosing the right coffee roast isn’t about rules - it’s about discovering what makes you say, “Ah, that’s it.” Whether you want a smooth everyday brew or a bold espresso shot, your perfect roast is out there.

Head over to Pick & Get and explore our range of premium Italian and European coffee blends - crafted for every mood, moment, and roast preference.